Connect
with your
passionate
audience


With i love it, you’ll
reach real
social circles,
gain deeper
insights,
and cut return rates

What brands say...

Real people, with real passion, making real recommendations about products they genuinely believe in. Love it.
Kev McFadyen
Chief Marketing Officer at Castore

Our Hueligans live and breathe Huel. As brand experts, we are excited to give them their own platform to share their experiences and help others smash their goals with Huel.
Emily Hollis
Advocacy Lead at Huel
Why ‘i love it’?






Shopping
made smarter.
Sales made
simpler.
Our AI enhanced, human engine elevates
quality products and connects you with
the right audiences. Your library becomes
a live sales engine—learning who loves
you, which sharers inspire trust, and who
keeps coming back.

Making shopping fun
With AI-powered competitions, prizes, and perks, you can connect with shoppers and sharers at just the right moment. By bringing people closer to what they love—and rewarding them for it—you’ll turn their passions into something bigger while building a loyal, lasting audience for your brand.
