i love it brand logo

Connect
with your
passionate
audience

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An image of a cartoony, happy heart

With i love it, you’ll
reach real social circles,
gain deeper insights,
and cut return rates

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Our Partners

Some of the brands already shaping the future of sharing.

Nike company logoAdidas company logoNew Balance company logoHealf company logoCastore company logoHuel company logoYogi Bare company logoSums company logoGym King company logoThe North Face company logo
Sign up your brand

What brands say...

A male athlete wearing a Castore jacket.

Real people, with real passion, making real recommendations about products they genuinely believe in. Love it.


Kev McFadyen

Chief Marketing Officer at Castore

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Our Hueligans live and breathe Huel. As brand experts, we are excited to give them their own platform to share their experiences and help others smash their goals with Huel.


Emily Hollis

Advocacy Lead at Huel

Why ‘i love it’?

No risk, big rewards. No upfront costs, just commission on salesAdvocates not adverts. Real endorsements from real fansAudience and sales data. Gain valuable insights into the people who love your brand and what makes them tick.Level playing field. Fixed category commission rates ensure only the best products and brands rise upProduct discoverability. Human passion meets AI magicFewer returns. Trusted, heartfelt reviews = better purchases and happier customers

Shopping
made smarter.
Sales made
simpler.

Our AI enhanced, human engine elevates
quality products and connects you with
the right audiences. Your library becomes
a live sales engine—learning who loves
you, which sharers inspire trust, and who
keeps coming back.

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Making shopping fun

With AI-powered competitions, prizes, and perks, you can connect with shoppers and sharers at just the right moment. By bringing people closer to what they love—and rewarding them for it—you’ll turn their passions into something bigger while building a loyal, lasting audience for your brand.

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