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Our Story
At i love it we had a simple dream - to create a platform where anyone could shop, share and earn from the things they love. A platform where friends help friends and get fairly rewarded for it.

A world where
everyone wins
Shoppers discover genuinely loved products.
Sharers get rewarded for their passions.
Quality brands & products thrive.
Society benefits from fewer returns.

Where word of mouth pays you back
Ever thought, ‘If I had £1 for every recommendation I’ve made, I’d be rich’? Us too. Most of us get nothing back—until now. With i love it, when you share something you love and others buy it, you earn commission. Brands love it too—they’d rather reward genuine enthusiasm, than buy more ads.

Our Values
At the heart of everything we do

Stay kind
Like one big hug, for us it’s about spreading smiles, fostering respect for people, the planet and personal growth.

Be courageous
We aim to transform the way people shop for the better - prioritising honest practices and meaningful impact

Be passion driven
It’s at the heart of everything we do—driving authenticity, positivity, and real connections

Find the fun
We want to enjoy work. With shared goals, diverse teams, and support, we aim to make even tough days fulfilling.

Strive for fairness
Our Nordic roots mean we prioritise fairness, thoughtful decisions, balanced outcomes and care for everyone involved.

Create your own account today
Start saving, sharing, shopping and earning
from the things you love.