i love it brand logo
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Recommendations
you can believe in
- because they're not ads

Our Story

At i love it we had a simple dream - to create a platform where anyone could shop, share and earn from the things they love. A platform where friends help friends and get fairly rewarded for it.

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A world where
everyone wins

Shoppers discover genuinely loved products.
Sharers get rewarded for their passions.
Quality brands & products thrive.
Society benefits from fewer returns.

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Where word of mouth pays you back

Ever thought, ‘If I had £1 for every recommendation I’ve made, I’d be rich’? Us too. Most of us get nothing back—until now. With i love it, when you share something you love and others buy it, you earn commission. Brands love it too—they’d rather reward genuine enthusiasm, than buy more ads.

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Our Values

At the heart of everything we do

Stay kind

Stay kind

Be courageous

Be courageous

Be passion driven

Be passion driven

Find the fun

Find the fun

Strive for fairness

Strive for fairness

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Create your own account today

Start saving, sharing, shopping and earning
from the things you love.