Be rewarded
for sharing
what you love
Welcome to people powered shopping
i love it is a new way to shop, based on genuine recommendations from people like you.
A better way to shop
Online shopping shouldn’t be based on a hunch, but a ‘hell yeah’. We harness the power of real people who recommend products they've tried, tested and truly loved.
Your words mean more to your friends than any #ad
Everyone knows a genuine recommendation is worth tonnes more than ads or #sponcon — which is why our platform is driven by real endorsements.
A world where everyone wins
We’re on a mission to reduce impulse purchases, help you make better choices, cut back on returns and give you the fuel to pursue your passions. Our commission structure is simple, fair and free of bias. That means you can recommend what you actually love, and nothing you don’t.
Why brands love it
Why brands love it
Why brands love it
Why brands love it
